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Business Cards WILL Benefit You!

Updated: May 12, 2022

Why use business cards today? Isn't everyone online? Don't they all have access to the 'net and your website ? Are business-cards getting outdated and old?

Well, short answer - No, and here's a few reasons why you should still bother to get business cards designed and printed for your small / medium business and hand them out.

Business Card plain
Business Cards

The Simplicity You could email the information to them, but that means getting a person's email address and inputting the information. How is that faster than just handing someone a business card with the necessary information on it. Yes - while some devices make it easy to transfer information between them such as NFC , but this typically only works between compatible devices. The chances of all your potential customers having the same kind of Android or I phone would be rare, and generally who wants to do that? Setting it up just to send information to a potential customer, when just handing a business cards is the simpler approach.

Not everyone has a smartphone As surprising as this may sound, some people are still old school with technology - there are still plenty of people who still don't own a smart phone and rely on the good-old-fashioned button style Nokia's. Some people even have computers in their homes but don’t use them on a regular basis. If you want to sell things to some of these people, business cards will help.

Cards are always accessible Business cards are never inaccessible because of dead spots or Internet drops. You can use them at a social dinner, or at a corporate function in a mid city hotel. You can even exchange them in situations where your phones need to be turned off, such as on a plane or in hospitals. Just keep a few in your wallet, purse or car/van and you have them whenever you need them!

Legitimacy People want to deal with businesses that they feel they can trust. When faced with businesses that don't have well-known names or firmly established reputations, they judge a business on its appearance and what people have to say about it. Having a business card to hand is one way to show people that you are running a real business they can trust.

Marketing and Promotion You promote your business every time you hand out a business card, and create a potential customer or long-term client. You're hoping that the person you're giving your card to will use the information on the card to contact you.

But why stop there?

Turning your business card into a brochure goes beyond giving contact info and tells a potential client why they should call you, too. Take it a step further and turn your business card into a promotional item that will serve as a visible daily reminder of your business. Friend-of-a-friend Ever been in a situation where you're talking to a friend, who has a friend that requires your services? Give a few cards to them to pass on! Some businesses, like takeouts or petrol stations will let you leave a handful on the counter, whilst some supermarkets have notice boards up at the checkout isle where you can pin a few cards to. These are all very beneficial to you and will get you noticed. Free advertising isn't bad!

Handing over business cards
Swapping information

Networking with People A lot of networking happens virtually these days. But, while virtual or online networking has expanded business peoples networking circles, it hasn't superseded real time face-to-face networking. That in-person style has long been the tried and tested method for creating business relationships, finding opportunities, and increasing sales. And business cards play an important role in these functions.

Watch your business Grow So, why use business cards? Because the old-fashioned paper rectangle is still the fastest and easiest way to share business contact information with potential customers and clients and create relationships with other businesses in sharing business cards. Even in this digital age, they're still one of the best ways to remind people about your business—and to grow it.



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