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Profit From YOUR Website!! Return on Investment Explained.

Updated: Sep 11, 2023

Something you've probably heard about in business before is the term "Return on Investment" or another term, "you've got to spend to accumulate" - Well, this is correct when it comes to ROIs.

investment web design
ROI.. Seeing more from your investment

You're Losing Sales Without a Website

Let's say for example you're a Watch Business, and deal with rare collectable watches in Listowel with intrinsic values of sorts and a potential customer is trawling through google searching for a certain watch you may have for sale in your shop, and have had for sale for quite some time.. If you don't have a website, this customer isn't going to find you, thus that's resulted a potential new customer, and sale lost. Not a good day is it?

Tell me about it.

You've got your business, and your probably doing well on the high-street, but could be doing better! If you don't have an online presence for your business then you're losing out big time - Why? Because we're in 2022, the age of modern technology, everybody is on the internet.. If somebody want's a specific product or service, 90% of the time they are going to use google to search for it, and within the first page or two of a Google Search will determine the website they click into and find the product or service they're enquiring about. (this also defines a bit about SEO which is discussed in another topic)

ROI & Behind the Scenes

ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment.

Quick formula:

(Current Value – investment costs)/investment costs = ROI%

The problem measuring the ROI of a website is that there are many different inputs and outputs - coming up with a specific percentage point of return on your investment is difficult. There are formulas that take everything into consideration, but this is a complex calculation and as a new business, you want to know if the investment in a website is paying off like you expect.

So. instead of focusing on numbers at the minute, it’s smart to begin measuring the ROI of your website by looking at the ways a professional website will help to build your business.

If your website is performing well on each of these levels, then you can be certain that you are going to get a solid return on the investment.

Driving up Sales from an Investment standpoint

Steady Traffic Flow

A well built website should generate a steady flow of traffic. This would involve web design that takes SEO into consideration when building (for search engine optimization) There are many elements to web design that can generate traffic and building a site that achieves this goal requires a view of how every aspect of your site works to attract search engine users. This is one of the simplest of ways that a website contributes to the profitability for your business.

Brand Identity

A good reputation is important for any business, but especially for new businesses that are relatively unknown and starting out in their respective area's and industry. It would be great to open the doors for business with trust factors already in-place, but in reality, that's not the case. You need to work hard to establish a good reputation with your brand and company so potential customers and clients are willing to invest in you. Your website is a great place to start this.

A poorly designed website that falls short on delivering a consistent brand image is going to reflect poorly on your business – from both the perspective side of your customers and search engines alike. A well built, functional easy-to-use professional website instills a sense of trust and reliability that’s vastly important for building up your customer base.

Repeat Custom, and then some

As we all know, it costs more to earn new custom than it does to keep the ones you already have. The more existing customers you keep, and encourage to continue to invest in your business, the more profitable you become, so it’s important to do whatever you can to keep you current customers happy and engaged and a well-designed responsive website can help keep existing customers satisfied, coming back and encouraging repeat visits from the segment of your customer base that’s exploring more about your business before investing in you. These are the most profitable segments of your audience from an ROI view. Professional Web design is key for promoting future growth in your business in todays modern society,

A professional website will make your business profitable

As all new businesses, you mightn't have the benefits or luxuries of some resources that a larger more established company has. Generally, this means you need to carefully consider each of your investments. When it comes to investments that will maximize your ROI, there is nothing more effective than having a responsive, fully functional and professional website on the net to take on new and existing custom!

So if you’re looking at expanding your business and spreading your wings out onto the world wide web with a website, or maybe have a poorly designed website that needs refreshing and bringing up-to-date, we’re here to talk and can help you with this process.

We offer web design packages to suit, or tailor something completely for you and your business and can provide you with exactly what you need to help your business grow and get those potentially lost customers to find you on the net and secure those sales..



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